Dynamic Pricing

Dynamic pricing automatically adjusts your campsite rates based on historical booking patterns, demand, and special dates like weekends and public holidays.

How It Works

The system analyses up to 2 years of your historical booking data to calculate occupancy rates for each day and month. It then generates a pricing multiplier for every day of the year that scales between your off-peak, standard, and peak prices.

Multiplier Scale

0.0 = Your off-peak price.
0.0 - 1.0 = Interpolated between your off-peak and standard price.
1.0 = Your standard price.
1.0 - 2.0 = Interpolated between your standard and peak price.
2.0 = Your peak price.

Automatic Boosts

The system automatically applies boosts for:

Weekends - 30% boost.
Thursdays - 15% boost (captures early weekend arrivals).
Public holidays - 50% boost (based on your campground's timezone).

Enabling Dynamic Pricing

Navigate to your campsite area's Pricing & Rates page.
In the How this area charges card, switch the Dynamic pricing toggle from Manual Pricing to Dynamic Pricing.
In the pop-up, tick the acknowledgement and click Turn on dynamic pricing.
In the Base rates table, set your Standard, Peak, and Off-peak prices (these define the range for dynamic pricing).
Click Save Pricing to generate multipliers and save.
Once generated, the pricing calendar will display showing daily prices colour-coded by tier.

When dynamic pricing is enabled, the Dynamic pricing card takes the place of the Peak and off-peak dates card, and the system sets each night's price. Saving clears your peak and off-peak dates. Bookings already made keep their quoted price.

Children and Extra Guests

Per Person areas with a child rate - children are charged the child reduction, a percentage off each night's price. Set it as Child reduction (%) in the Children, babies and toddlers card. For example: with 50%, a child pays $30 on a night that costs an adult $60.
Per Site areas that charge extra guests - extra guest charges stay at their standard amounts every night, for adults and children.

The Pricing Calendar

When dynamic pricing is enabled and multipliers have been generated, a calendar view shows:

Each day's calculated price per night.
Colour coding: Lower, Standard, Higher, and Premium rates.
Tooltips with exact prices when you hover over a day.
Month-by-month navigation.
A pencil icon on days that have been manually overridden.

Disabling Dynamic Pricing

Switch the Dynamic pricing toggle back to Manual Pricing, choose your Peak nights and Off-peak nights dates, and click Save Pricing. Your multiplier data is preserved if you re-enable it later.