Mailchimp Integration

Connect your own Mailchimp account to turn your booking data into a segmented, consent-based email audience that stays up to date automatically.

Accessing Integration Settings

Navigate to Integrations > Mailchimp from the main navigation.

Connecting Your Account

1. Click Connect Mailchimp. You are sent to Mailchimp to authorise the connection (no API keys to copy and paste).

2. After authorising, choose the Audience you want Camper BMS to keep in sync.

3. Once an audience is selected, Camper BMS backfills it with your consented guests and keeps it current from then on.

Your list stays in your own Mailchimp account and goes out under your brand and sender details, on your Mailchimp plan.

What Gets Synced

Contacts

Only guests who have opted in to marketing are ever synced. Each contact arrives with merge fields for personalisation:

• Name and the park they stayed at

• Total stays completed and the date of their last stay

• Their next stay, if they have an upcoming booking

• The site type for their current/next/most-recent stay

• Lifetime spend across all their paid invoices

Tags

Every contact is tagged with where they are in their journey: booked before, stayed before, repeat guest, upcoming booking, currently staying, checked in, checked out, and the site types they've booked. Tags update themselves as bookings change, so your segments stay accurate.

Orders (revenue)

Every paid booking flows back to Mailchimp as an order. When a guest arrived through one of your Mailchimp campaigns, the order is attributed to that campaign, so Mailchimp's reports show the revenue each campaign produced. This also powers spend-based segments and lifetime value.

Promotions

Discount codes you create in Camper BMS sync to Mailchimp as promo codes (codes restricted to specific customer emails are kept private and not synced), so you can drop a working code into any campaign or automation.

Consent

Only guests who opt in to marketing are ever synced. If someone unsubscribes inside Mailchimp, that flows straight back to Camper BMS so your records stay honest.

Mailchimp Plan Note

Guest, booking and revenue data syncs on any Mailchimp plan. Automation flows and abandoned-checkout emails rely on features Mailchimp includes on its paid plans, so check your plan covers what you want to build.

Disconnecting

Click Disconnect on the Mailchimp page. Camper BMS removes the connection and the artifacts it created in your account. To fully revoke access, also remove Camper BMS from your Mailchimp account under Account > Settings > Integrations.