Reports & Analytics

The Reports page gives you a detailed breakdown of your campground's financial and booking performance over a period you choose. You'll find it in the sidebar under the Finance section, next to Invoices. If you can't see it, your user role may not include finance access.

Choosing a time period

Every figure on the page is calculated for the window set in the Time Period dropdown at the top. The options are:

Current Week
Current Month - the default view.
Current Quarter
Current Year
Last 30 Days
Last 90 Days
Custom Range - reveals two date pickers. Choose a start and end date, then click Apply.

Changing the period reloads all the figures. A line beneath the selector shows the exact dates being displayed and the number of days in the range.

Revenue and outstanding balances

The summary cards and the Revenue Breakdown panel cover the money side of the period:

Expected Revenue - total revenue for the period, including any forecast upcoming lease payments, shown with the percentage change from the previous period of the same length.
Avg Booking Value - the average value of a booking, alongside the average stay length in nights.
Revenue Breakdown - splits paid revenue into Paid Booking Invoice Revenue, Paid Lease Invoice Revenue and Paid Generic Invoice Revenue, then totals them as Total Revenue To Date. When there are upcoming lease payments, it also shows an Upcoming Lease Payments forecast and a Total Expected Revenue figure.

Three cards summarise unpaid amounts:

Outstanding Generic Invoices - unpaid generic invoices.
Outstanding Bookings - unpaid booking invoices.
Outstanding Leases - unpaid lease invoices.

Occupancy

The Occupancy Rate card shows the percentage of your available capacity that was occupied during the period, expressed as occupied site-days out of the total possible site-days.

Bookings

The Total Bookings card shows how many bookings fell in the period, along with the cancellation rate. Two panels break this down further:

Booking Status - a count of bookings by status: Draft, Reserved, Confirmed (Pending Payment), Confirmed (Paid) and Cancelled.
Booking Sources - how many bookings were entered manually by staff (Manual Bookings) versus made by customers themselves (Customer Bookings).

When there is data for the period, a Most Popular Check-in Dates table lists the check-in dates that attracted the most bookings.

Customers

The Customer Insights panel splits guests into New Customers and Returning Customers for the period. When there is data, a Top Customers table lists your highest-volume customers with their name, email and total booking count.

Discounts

When a discount code has been used in the period, the Discount Code Performance table lists each code with its usage count and the total discount given.

Booking insights

Two panels help you understand booking behaviour:

Most Popular Sites - your sites ranked by number of bookings, with the total nights booked for each.
Booking Lead Time - how far in advance guests book, shown as the average and median number of days, plus a distribution across Same Day, 1-7 Days, 8-30 Days, 31-90 Days and 90+ Days.

Exporting to PDF

Click Export PDF, at the top right of the time period selector, to download a PDF of the report for the period you have selected. It opens in a new browser tab and saves a file named for your campground and the date range. The figures are generated automatically and are provided as estimates, so the report should not be treated as audited financial results.

Reports vs the dashboard vs Google Analytics

It's worth knowing how the Reports page differs from two similar-sounding areas:

The home dashboard is a live, today-focused snapshot - today's check-ins and check-outs, current occupancy and a rolling revenue trend. It is not tied to a date range. The Reports page, by contrast, is a historical summary for a period you choose.
Neither measures website traffic. If you want to track visitor numbers and where your traffic comes from on your public booking pages, that is handled separately through Analytics Integration (Google Analytics), which measures visits rather than bookings and revenue.